"I think it happens to many of us. Flowers have so much purpose, but I’ve found more often than not, they just bring joy and perhaps that is their biggest intention. They brought me peace and focus at a time when I needed it most (and still do), and making people happy with them only emboldened that sensation.

I think because of my background in planning, I have the gift/experience of that and it helps me to anticipate needs for our clients. It also helps me in working well within planner/coordination partnerships when we are on behalf of our joint clients. I think that benefits everyone, making the process smoother and more streamlined creatively and otherwise.

Siren Floral Co generally draw in clients that are open, warm and creatively driven. This in turn, creates beautiful experiences because we all build trust together and our clients give us the opportunity to create our best work for them in doing so."